Vita Coco Pop-Up Shop NYC

The weekend of July 20th - 22nd was full of coconut wellness after Vita Coco surpised the Soho area of NY with a Pop-Up shop to showcase their new sparkling collection of coconut waters in addition to a bunch of fun activities like meditation sessions, self-care talks, yoga classes, workshops, and on-site masseuse and dentistry station.

The Pop-up was a tropical aesthetic, with its bright yellow, neon pink and lime green walls and bubble-like décor that represented the new new flavors (lemon ginger, grapefruit, pineapple passion, and raspberry lime) of the Vita Coco Sparkling water.

Needless to say, I got my entire coconut-y fix with the many Vita Coco samples, open bar, snacks, limited edition gear, and photo montage. If you didn't get a chance to catch the fizzling action, check out these fun photos and recap video below.

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